Find the riches revealed in source code

Looking through a competitor’s source code feels devilishly fun the first time. Here in plain sight, you’ll peek into bits of your competitors’ online strategies. To reveal code, follow these steps:
Find a competitive website and go to the home page.
Right click on the page and then click on View Source or click on View on your toolbar and click Source. A box of HTML code will pop up and in there you can find the meta description and meta tags for the page. It’s a bit difficult to decipher at first, but if the page has this information, it will be near the top of the code. Meta description is generally a quick overview of the web page and meta keyword tags are words and phrases the competitor has chosen as clues to help search engines appropriately determine web page relevance and rank when a prospect conducts a keyword search.
Do the same for one or two other pages, particularly those with a high search rank, to determine if your competition is optimizing individual pages and make note of the meta tags and descriptions used on each page.
Did any of your competitors use keywords that you surprised you? Were there keywords you hadn’t thought of that make sense for your site? How do they use the keywords in page content? Can you get a sense of how their online strategy differs from your strategy?
Review your own source code to see what improvements you can make to influence your organic ranking.