Compare page rank

In addition to how well a competitor ranks in search engine results, you can also find other website data from Google, Alexa or SearchStatus. For quick access, add one or more of the following toolbars on your computer to compare your page rank information with your competitors.
Install the Google toolbar. Once installed, you can modify the tools you want to view on the toolbar. The one you’re interested in for this exercise is PageRank.
Install the Alexa toolbar. Alexa provides a wealth of information for sites including traffic trend data, inbound links, keywords, and related links.
Install SearchStatus for Firefox and Mozilla. SearchStatus is a one-stop shopping toolbar allowing you to view Google PageRank, Alex data, indexed pages and more.
The information gathered from these toolbars is for comparative purposes, not as absolute data. Alexa traffic data accuracy is often questioned and Google PageRank is only an estimation of page value based on several variables. It is conceivable to have a high PageRank, yet still have low traffic to your site. For your competitive research, the absolute numbers are not as important as trending information over time and the discrepancy between your figures and those from competitive sites.
If you get hung up on the absolute numbers, you’ll lose site of your goals. Your ultimate goal is a high search engine results page (SERP), meaning your site appears high on organic results based on keyword searches used by prospects.