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Wednesday, February 10, 2010

I found this very nice information on another website and want to share it with you.

Drive Free Traffic To Your Blog!

BY SHARON S S AT 31 JANUARY, 2010, 8:43 PM

Most people have a nice blog all set up and are diligently posting useful information every single day for their target markets to enjoy but guess what? The target market is not even getting this useful information to read let alone enjoy it! Why? What happened? What can you do about it?

Well writing and updating your blog daily does not mean people will automatically receive this information! A blog, just like any other website, needs to be promoted in order to drive traffic to your blog and to get people to read what you are posting everyday! So here are a few things that you can do to start getting traffic to your blog for Free!

1) First of all, you want to try to build your email list! This is the most important thing you could ever do if you are planning on making ANY money on the internet! The money lies in the list! You have a fantastic blog all set up, you are posting useful information daily, so start getting people to sign up or subscribe by adding a form on your blog! Start building your list immediately!

2) You need to submit your blog to all blog directories. Use http://pingomatic.com to ping your blog after every post you make.

3) The other ping service that you MUST use to ping your blog is [http://pingoat.com]. Pingoat pings to over 50 blog ping services at once for you. This way your blog is automatically pinged and you don’t have to manually search for directories to ping to.

4) Submit your blog to the blog directories. Get the best and most comprehensive list from the following directories:

http://www.masternewmedia.org/rss/top55/

http://www.rss-feeds-directory.com/blog_lists.html

5) Next go to my.yahoo.com and set up an account if you don’t already have one. Then attach your blog by setting up a feed on my.yahoo.com so that yahoo search engine will regularly spider your blog and get your blog a good ranking in yahoo. This is a real good way to get traffic to your blog!

6) Once you’ve done that, then go to your blog and add the following code in to let others put YOUR feed on THEIR “my yahoo” account. Can you imagine what this will do for your blog? Here’s the code:
“http://add.my.yahoo.com/content?url= http://www.yourblog.com/urblog.xml“

7) Do the same thing stated in point (5) for your “http://my.msn.com” account. This will get your blog included in the MSN search engine real quick!

8)The MSN code to add on your blog just as in point (6) for yahoo would be “http://my.msn.com/addtomymsn.armx?id= rss&ut=http://www.urblogfeedaddress.com/urblog.xml”

9) Go to forums related to your blog and add your creative comments to posts. Do not mention your blog in your post as most forums do not accept self promotions. But instead, add a link to your blog in your signature. Post as many comments as possible so people will see your link in your signature and click on it. Please take note that writing comments could make or break your blog reputation. If you write useful and creative comments that would actually spark some interest in other readers, then this will help your blog traffic but if you were to go in and just add things like “I agree” or “great post” or worst some comment that is going to cause huge conflicts, then this could be very bad for your reputation and your blog traffic!

10) Place your blog on all major search engines. To do a free submission, go to

http://addme.com/submission.htm

http://submitexpress.com

http://submitfire.com

11) Write articles relevant to your blog and submit them to article directories. Write at least 3 articles a day, every single day! Here are some article directories you can submit to:

http://goarticles.com

http://ezinearticles.com

http://isnare.com

http://articlebase.com

12) Go to other blogs that are related to yours and write comments with your blog link in your signature.

13) Add a link to your blog in your email signature. This means that every email you send out will have your blog link at the end.

14) If you have a website, then most certainly add a link to your blog on every single page of your website as you never know which page a visitor will land on your site.

15) And just as you should write articles everyday to promote your blog, you should make it a point to blog everyday. All it takes is 10 minutes to make a new post to your blog but the rewards are multiplied by 10 because search engine spiders love new content and this will make them crawl your site and get you much more traffic than you can imagine.

Now that you have the basic ways to increase traffic to your blog, you should start doing these right away. However, in order to get the latest ways in order to make tons of money just by using your blog, click on the link below and learn many many free, and most unique, never seen or tried before techniques in driving a massive load of traffic to your blog all for FREE! I was amazed at the amount of information I never even thought of, that are being used these days in blogging! Go ahead and find out for yourselves!

To Your Success!

Author: Sharon S S

Saturday, September 5, 2009

Piece together competitive strategies

From your research, start piecing together competitive strategies and determine the weaknesses and strengths of your site. Prioritize the changes you can make right away to improve your SERP status. Just as important is to keep improving the strengths you already have to make sure your organic rankings don’t slip.
Take what you’ve learned in this competitive exercise and start applying it today. Although it takes time to see improvement in search engine results, your continued efforts will pay off

Compare page rank

In addition to how well a competitor ranks in search engine results, you can also find other website data from Google, Alexa or SearchStatus. For quick access, add one or more of the following toolbars on your computer to compare your page rank information with your competitors.
Install the Google toolbar. Once installed, you can modify the tools you want to view on the toolbar. The one you’re interested in for this exercise is PageRank.
Install the Alexa toolbar. Alexa provides a wealth of information for sites including traffic trend data, inbound links, keywords, and related links.
Install SearchStatus for Firefox and Mozilla. SearchStatus is a one-stop shopping toolbar allowing you to view Google PageRank, Alex data, indexed pages and more.
The information gathered from these toolbars is for comparative purposes, not as absolute data. Alexa traffic data accuracy is often questioned and Google PageRank is only an estimation of page value based on several variables. It is conceivable to have a high PageRank, yet still have low traffic to your site. For your competitive research, the absolute numbers are not as important as trending information over time and the discrepancy between your figures and those from competitive sites.
If you get hung up on the absolute numbers, you’ll lose site of your goals. Your ultimate goal is a high search engine results page (SERP), meaning your site appears high on organic results based on keyword searches used by prospects.

Find the riches revealed in source code

Looking through a competitor’s source code feels devilishly fun the first time. Here in plain sight, you’ll peek into bits of your competitors’ online strategies. To reveal code, follow these steps:
Find a competitive website and go to the home page.
Right click on the page and then click on View Source or click on View on your toolbar and click Source. A box of HTML code will pop up and in there you can find the meta description and meta tags for the page. It’s a bit difficult to decipher at first, but if the page has this information, it will be near the top of the code. Meta description is generally a quick overview of the web page and meta keyword tags are words and phrases the competitor has chosen as clues to help search engines appropriately determine web page relevance and rank when a prospect conducts a keyword search.
Do the same for one or two other pages, particularly those with a high search rank, to determine if your competition is optimizing individual pages and make note of the meta tags and descriptions used on each page.
Did any of your competitors use keywords that you surprised you? Were there keywords you hadn’t thought of that make sense for your site? How do they use the keywords in page content? Can you get a sense of how their online strategy differs from your strategy?
Review your own source code to see what improvements you can make to influence your organic ranking.

How to gather competitive online data(Identify your competition)

(this data is taken from www.examiner.com)As with any other competitive research project, you need to first decide what competitors you’ll track online. Limiting your list to five competitors will keep the results focused and easier to analyze. Make sure you record your findings, then repeat the process every month or so to see how the rankings compare. Since search engine optimization (SEO) is an organic process, the results will vary over time. Your goal is to keep rising higher in search engine results.
Your most serious competition may be an entire company or specific products or services competitive companies offer. The first step is to do a search for your competition and record the organic results for each as well as what web page or pages are ranking highest. How does your organic ranking compare to the competition?
We’re not looking at paid placements right now, but if you see a competitor has a paid listing, make a note of it.

Track online results

Based on the SEO goals for improving organic search results, identify the core metrics you can measure. The deeper you get into SEO, the more you’ll realize the infinite possibilities for measuring key performance indicators as well a minutia. Sometimes minutia is very helpful for content, but not always for higher level analytical analysis.
At the beginning, keep metric measurements simple, yet meaningful. At the very least, when prospects call your office, want to buy your products or hire you, ask them how they found you. Make note every time someone mentions your website and dig a little by asking the role the website played in their decision to act. Even this minimal information provides clues for improving the home page, making the online purchasing process easier and quicker, reworking ineffective pages, or discovering new keywords.
Using your benchmark information, you can compare figures such as sales, donations, memberships, and subscriptions before and after your SEO improvements.
You can also glean useful information from your website’s analytical package or from a multitude of free analytics tools such as Google Analytics. Become familiar with the type of data available and then determine what makes the most sense for you to continually monitor. Data can include:
Search engine traffic: the percent of visitors arriving through search engines vs. total site traffic, top keywords and search engines used to arrive at your site.
Unique visitors
Referring sites: other sites sending traffic to your site.
Page views: entry and exit pages, page views per visit, top bounce rate.
Time on site
Using benchmark information, specific goals and your new ability to track and measure relevant data are the building blocks for interpretation and continued improvement. You’ll be able to spot trends and determine whether you are moving toward or have reached your goals. You’ll also identify problem areas such as high bounce rates, ineffective pages, and keywords visitors are using to arrive at your site that are not being optimized to attract even more visitors.
SEO is a continuous loop process. Once you create and execute the strategy and analyze the results, you have the information you need to return to the optimization stage. A website are no longer just nice to have, it is an essential component to your marketing strategy and the time spent getting the site to full potential is well worth the effort.

Create measurable goals

Every good plan has goals both specific and measurable. The same is true for your SEO plan. Get your team together and agree on a set of goals your website can reasonably achieve. Start by agreeing on the role your website plays in the greater scheme of your marketing strategy. How can the website be aligned to contribute to the business and marketing goals already in place? What do you want visitors to do when they get to your website?
If your website is:
A distribution channel, goals may include increasing online sales volume or average order value, donations, or subscriptions, or decreasing the number of bounces or exits before a conversion (or action) takes place.
An information center, goals may include more downloads of white papers, educational materials or other information, an increase in unique visitors, better awareness of an issue, an increase in online form submittals.
A support center, goals may include improved assistance for products purchased online or in a store, increased hits on the frequently asked questions page, increased use of features such as email, live chat or an 800 phone number.
A community builder, goals may include an increase in memberships, more people connecting via blog postings, forums, or bulletin boards, an increase in reader comments, or more volunteers.
Of course, improving organic search engine rankings is foremost on most web marketer’s minds. So, you may have goals like these: Improve organic rankings by one page. Based on organic results improvement, decrease paid Internet advertising by X percent.
Goals will be specific to your company, its position in the marketplace, business and marketing objectives, your industry and other factors. Regardless of what makes sense for you, make sure the goals are clear, agreed upon and measurable.
Track online results
 
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